Personal experience drove director of Rogaah Solutions, Moshe Zulberg, to encompass the Ring portfolio of security solutions within its offering as a smart technology reseller. Rogaah Solutions at its core is a reseller and supplier of smart home products able to make life easier in different aspects of consumers’ home life and secure retail and commercial premises.

“I used Ring personally and immediately advocated to make it available in South Africa,” explains Zulberg. “Ring offers sound peace of mind in any environment where security is a very important part of daily life. Ring is literally a ring of security that revolves around cameras, state-of-the-art door bells and motion detection systems.

“No-one needs to live in fear anymore of what may happen. With Ring you know you will be notified if there is a suspicious event and should anything raise suspicion, you can respond from anywhere, even if you are not at home. While vigilance is vital, Ring gives you the confidence that you can remain safe.”

The applications for Ring solutions are numerous. Beyond adding to a security infrastructure, its visual aids and communication tools can plug a varied number of needs. This has been underlined by Covid-19 and the increased connectivity that has been the result. 

“People are buying online at a steadily increasing rate,” continues Zulberg. “Now if you are not at home and a delivery arrives, you can communicate visually and verbally with the service provider to accept or postpone delivery. You can also record visuals of the people who come to your door and monitor for suspicious activity.”

Designed for everyone to use

Zulberg explains that a Ring deployment is really simple. The solutions come with all the tools that are needed, including a drill bit if you wish to wall mount a component. Everything has instructions and the most complicated product is the floodlight cam, which takes exactly seven minutes to install, even if not a tech expert.

“Its number one value proposition is that it is accessible. We have an example of a seventy-year-old, hearing-impaired client who installed Ring in under 10 minutes and uses the vibrate features. It is designed for anyone to use,” stresses Zulberg.

“People most attracted to the products are those who are insecure about their property security. Ring allows for rapid installation and the ability to manage your infrastructure from anywhere in the world – with low support fees if you want more advanced features. Ring has taken the pinnacle of smart home technology to engineer affordable, high-quality products.

“This is a weighty, well-known brand that offers the confidence to create a Ring ecosystem for residents in their own neighbourhoods. “

Ring is in the process of releasing new products that Zulberg says he is very excited about. The new drone to secure a perimeter is one of these. He also says that should a consumer wish to expand an installation, Rogaah Solutions has all the products to create the necessary ecosystem but stresses that building an ecosystem can be done at a consumer’s own pace. Ring also offers direct support and technicians are available 24/7.

“Ring is great at communicating and collaborating and are so people-orientated. They genuinely want to help people and what is great is that having happy clients has made it really easy to expand Ring into South Africa.

Plug-and-play peace of mind

Asked what advice he would give to someone new to the industry, Zulberg says that the security industry is rather saturated, with different products and knock offs.

“There are many different companies selling their ‘best-in class-solution’ but the common thread and reality is that most companies try to install complicated products that require setting up and generate recurring fees.

“Ring lets you do your own set up. Any relationship with an installer is complete until you decide you want to expand or upgrade and need their help again. This limits call out fees due to Ring products’ plug-and-play nature. 

“We chose MiRO as our distribution partner because it meant having open conversation and the ability to get all the Ring products we need. MiRO understands the value in creating smart homes and buildings and the need for all consumers, large and small, to save on electricity, get ease of access and peace of mind,” concludes Zulberg.

For more information about Rogaah Solutions and its smart offerings, go to www.rogaah.com.