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Simplify Your Customer’s Online Shopping Experience with MIRO’s SEO-Optimised XML Feed
Simplify Your Customer’s Online Shopping Experience with MIRO’s SEO-Optimised XML Feed

If you run an e-commerce store, you know that keeping product listings up to date can be time-consuming and prone to error. Out-of-stock items, incorrect pricing, or outdated specs can frustrate potential buyers and negatively affect your store’s reputation. That’s where an XML product feed steps in—and MIRO offers one that’s designed to work smarter for your business.

What is an XML Feed?

An XML (Extensible Markup Language) feed is a structured file that automatically sends product data—like names, prices, availability, descriptions, and images, from a supplier (like MIRO) to your website. It ensures that your product catalogue is always accurate and up to date, with minimal manual effort.

Why XML Feeds Matter in Online Retail

XML feeds are essential for online retailers managing large inventories. Whether you're selling networking gear, security solutions, or other ICT products, an XML feed can save hours of work. It allows your online store to reflect real-time updates in product information, which in turn improves the overall shopping experience.

Here’s how it directly benefits your customers:

• Accurate Product Listings: Customers see the right stock status and pricing at all times.

• Faster Website Updates: New products or changes appear instantly—no need to update listings one by one.

• Improved Trust: A reliable and consistent shopping experience builds buyer confidence and increases conversions.

Who Should You Use An XML Feeds?

XML feeds are ideal for:

• Online resellers and e-commerce platforms

• IT distributors and wholesalers

• Marketing affiliates or comparison-shopping engines

• Any business needing a scalable way to manage product listings

If you run an online store and work with suppliers like MIRO, having an XML feed is almost essential.

What Makes MIRO’s XML Feed Different?

MIRO’s XML feed gives you more than just product data—it gives you a competitive edge through SEO-optimised content.

Our product pages are professionally written and structured with search engine optimisation (SEO) in mind. When integrated into your store, this enhances your online visibility. In fact, studies show that 39% of global e-commerce traffic comes from search engines, making SEO a critical factor in online sales performance.

With MIRO’s XML feed, your product pages will:

• Feature keyword-rich titles and descriptions

• Contain structured data for better indexing

• Load faster with the correct metadata in place

This means more impressions, more clicks, and ultimately, more conversions.

Quantifiable Results

Still wondering if it’s worth it? Retailers that use SEO-ready XML feeds have reported:

• Up to 20% improvement in product page visibility

• 15–30% increase in click-through rates (CTR) from Google Shopping or paid ads

• 25% reduction in bounce rates, thanks to accurate, engaging content

How to Get MIRO’s XML Feed

Getting started is simple:

  1. Register as a MIRO business partner with an active online store.
  2. Complete this short form to request your XML feed.
  3. Once approved, you’ll receive a live feed URL that integrates directly into your e-commerce platform.
  4. From there, your store will sync automatically with MIRO’s catalogue—no extra admin needed.

Please note: The XML feed is available exclusively to registered MIRO business partners.

Not a partner yet? Register here to get started.

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